Leicester Fire and Rescue have commissioned four posters from me. I was selected for this from a university project. The theme is to discourage teenagers and students from making hoax calls. I decided to go with the theme of gambling and game shows, and how everyone can loose out when a hoax call is made, be it the victim or the caller. So I ask why chance it. The posters are designed to work as a small campaign. The landscape ones would work better for billboards as they can be read quickly but the portrait one can be seen at events and will be eye catching and memorable. The character is to juxtapose the harsh images and be eye catching. He is done in a urban graffiti style but slicker to get across the cheesy game show host. These images are still in work but hopefully the final outcomes will look awesome.
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